What Would Louis Do?: LARA BINGLE'S 'INTERPRETATION' for ROC

Last Wednesday night was one jam-packed evening for Sydneysiders. From Lady Gaga at Town Hall, to the Audi A6 VIP Launch, and the most important event of all (no bias here) Lara Bingle's new sunglasses range for ROC Eyewear at the Tom Dunne Gallery, Darlinghurst.

Organised by the ever so creative Ms. Hayley Bonham from Bonel PR (working with her is always such fun!) the event was a huge success!

From the organisation a few weeks before up to event day it has been one crazy ride and it is great to see a project where so much effort has been put in be stunningly pulled off!

Free alcohol, free food, and a room filled with 150+ fashionistas? At one point the ladies at Russian Standard Vodka were serving shots later in the evening...I've always loved these events for a reason.

Shot by famed photographer Pierre Toussaint Lara's photo installations hung from the ceiling for guests to marvel and admire her chic specs as part of the SS 11 'Interpretation' Range. Along with ROC's head designer Dani Smith, and creative consultant Hayley Bonham, Lara has been working meticulously to kickstart her new role as fashion designer.

Part model, part designer, and part-entrepreneur?

She looked fresh and crisp decked head-to-toe in Josh Goot and Acne boots. She was joined by her Bondi Buddies, the Amazing Race Contestants, Nathan Jolliffe and Tyler Atkins. Justin Hemmes made a quick appearance flanked by two beauties, T-Honey Fisher and girlfriend Alexandra Agoston. But as quickly as he came, he left, and went to join the rest of Sydney's social scene at Gaga..

Working through the post-press coverage today the feedback we garnered has been amazing! Ms. Bingle's launch has been covered in the 2 major Sunday newspapers in Sydney (Sun Tele & Sun Herald) and OK! Magazine, Famous, Ragtrader, Grazia, and Cleo have featured her in their recent issues.

Hayley has said some amazing things about Lara and I personally can't wait for what is to come. The launch was just only the beginning...

Encompassing all things stylish and glamorous, Lara's range will be available exclusively at Glue Stores and select David Jones stores in the next coming weeks. Affordable chic!